Lifestyle
Objective:
Create an engaging video capturing the energy of Bumble’s NYC pop-up at Soho News.
Goal:
Highlight key messaging around Bumble’s NYC presence while maintaining a personalized, authentic vibe.
What we did:
Pre-production:
Creative concept development, storyboarding, and scripting.
Production:
Filming, location scouting, stylization.
Post-production:
Full video editing, sound design, VFX, color grading.
Challenges and Unique Aspects:
With a limited filming window, our team captured the fast-paced energy of NYC while ensuring the pop-up’s unique details shined through.
Outcome:
A playful, vintage-style “TV-like dating episode” featuring Bumble’s pop-up, shot on the vibrant streets of NYC in collaboration with Yana Bononi.
