Fashion

Converse XXHI Lift Platform Boots.

Converse XXHI Lift Platform Boots.

Objective:


Launch a scroll-stopping video for Converse’s new knee-high platform boots, tapping into the excitement of fans who have been eagerly awaiting their return.




Goal:


Capture the energy of a festival scene while incorporating real user comments asking Converse to bring back these iconic boots.


What we did:


Pre-production:

Creative concept development, storyboarding and scripting.


Production:

Filming, location scouting, stylization.


Post-production:

Full video editing, sound design, VFX, AI, CGI, color grading.




Challenges and Unique Aspects:


Filming in New York while disguising the urban backdrop, managing unpredictable weather, and integrating real-life extras to create a convincing festival scene through a mix of live footage and 3D effects.



Outcome:


250k views within 24 hours, with the video gaining exceptional organic traction across platforms and continuing to grow.

Social First Content That
Performs, Converts,

and Resonates.

Address: 101 73rd St, North Bergen, NJ, 07047

Social First Content That
Performs, Converts,

and Resonates.

Address: 101 73rd St, North Bergen, NJ, 07047

Social First Content That
Performs, Converts,

and Resonates.

Address: 101 73rd St, North Bergen, NJ, 07047

Social First Content
That Performs, Converts,

and Resonates.

Address: 101 73rd St, North Bergen, NJ, 07047