Fashion
Objective:
Launch a scroll-stopping video for Converse’s new knee-high platform boots, tapping into the excitement of fans who have been eagerly awaiting their return.
Goal:
Capture the energy of a festival scene while incorporating real user comments asking Converse to bring back these iconic boots.
What we did:
Pre-production:
Creative concept development, storyboarding and scripting.
Production:
Filming, location scouting, stylization.
Post-production:
Full video editing, sound design, VFX, AI, CGI, color grading.
Challenges and Unique Aspects:
Filming in New York while disguising the urban backdrop, managing unpredictable weather, and integrating real-life extras to create a convincing festival scene through a mix of live footage and 3D effects.
Outcome:
250k views within 24 hours, with the video gaining exceptional organic traction across platforms and continuing to grow.
