Fashion
Objective:
Showcase the Buzz Collection and capture the energy of Dr. Martens' limited-time popup in Soho, NYC.
Goal:
Create impactful, high-energy content that highlights each new shoe while capturing the immersive experience of the Buzz Pop Up.
What we did:
Pre-production:
Creative concept development, storyboarding, talent casting and scripting.
Production:
Filming, stylization.
Post-production:
Full video editing, sound design, VFX, AI.
Challenges and Unique Aspects:
With just a two-hour window to capture the entire three-day event, our team executed a rapid, high-impact shoot to maximize visual storytelling.
Outcome:
Two standout videos featuring dynamic roulette effects that capture every detail of the Buzz Collection, amplified through cross-posting by NYC influencers and Dr. Martens
