Lifestyle
Objective:
Showcase the powerful erasure feature and other innovative aspects of the new Samsung Galaxy.
Goal:
Create a dynamic studio video that highlights the functionality of the product while reflecting the bold, confident energy of the modern consumer.
What we did:
Pre-production:
Concept development, visual treatment, storyboarding, casting.
Production:
Studio filming with clean lighting, Polaroid-inspired sequences, VHS, playful styling, motion-driven direction.
Post-production:
Editing, sound design, branded animations, color grading.
Outcome:
A fast-paced and visually engaging video campaign that presents Haier tools as stylish, intuitive, and made for self-expression. The content fits both beauty and lifestyle audiences, ready for cross-platform activation.
