What we did:

Pre-production:

Creative concept development, storyboarding, talent casting and scripting.

Production:

Filming, set design, and lighting direction.

Post-production:

Full video editing, sound design, and VFX, color grading.

Challenges & Unique Aspects:

The shoot required an actual airport baggage scanner, which turned out to be too wide for the doorway. Our team had to dismantle the door frame to bring it in.

One of the videos featured real employees from Kiehl’s design center. We created a warm and friendly atmosphere, allowing them to feel comfortable and deliver authentic emotions on camera.

Outcome:

We produced 10 high-quality videos with captivating narratives. The campaign was published on Kiehl’s official account and successfully attracted audience attention to the holiday collection, as reflected in engagement metrics.