Beauty
Objective:
Create an IG Reel for L’Oréal Paris that demonstrates the effect of the Revitalift Laser Peptide Serum through a visual transformation concept.
Goal:
Highlight the product’s effectiveness and scientific positioning using a clear visual narrative that resonates with a modern audience.
What we did:
Pre-production:
Concept development, scriptwriting, storyboarding, and visual direction.
Production:
Filming, location scouting, stylization.
Post-production:
Full video editing, sound design, VFX, AI, CGI and skin retouching, color grading.
Outcome:
A cinematic and visually striking IG Reel that brings “Radical Transformation” to life. The video highlights the effectiveness of the Revitalift Laser Peptide Serum and resonated with Gen Z and Millennials, strengthening L’Oréal’s image as both a scientific leader and cultural brand.
