Fashion
Objective:
Create a visually powerful campaign that captures the spirit of modern street culture through movement, style, and creativity.
Goal:
Show how fashion, sport, and self-expression connect people across borders — all within the rhythm of the city. The campaign was designed to inspire and resonate with a global youth audience.
What we did:
Pre-production:
Cast real street talents — from freerunners to fashion creators — and developed the concept, visual language, and international logistics across Japan, South Korea, and other global locations.
Production:
Filming, location scouting.
Post-production:
Full video editing, sound design, VFX
Challenges and Unique Aspects:
Bringing together distinct cultural identities into one cohesive visual narrative. Filming in unpredictable urban environments with real creators. Maintaining authenticity while achieving high cinematic production value.
Outcome:
A dynamic, cinematic campaign where street fashion, movement, and creativity form a shared language of self-expression. Shot in four countries including Japan and South Korea, the videos celebrate diverse voices and the energy of global city life.
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Work
