Fashion
Objective:
Create three dynamic videos showcasing Under Armour’s new Echo Footwear.
Goal:
Highlight the pink and green colorway as a chic, versatile lifestyle sneaker, styled effortlessly for everyday wear.
What we did:
Pre-production:
Creative concept development, storyboarding, talent casting and scripting.
Production:
Filming, stylization.
Post-production:
Full video editing, sound design, VFX, AI, CGI, color grading.
Outcome:
Three scroll-stopping videos across IG and TikTok, unified by a bold visual identity — setting the tone for the launch of UA’s Echo design. The campaign also featured strategic cross-posting between creators and UA, driving a combined reach of 200K+.
