Fashion
Objective:
Create a visually striking video campaign for adidas that blends brand values with natural landscapes and the power of movement.
Goal:
Convey the spirit of adidas through a cinematic visual language, using mountain environments as a symbol of strength, endurance, and inner focus.
What we did:
Pre-production:
Concept development, storyboarding, mountain location scouting, production logistics, and wardrobe planning.
Production:
Natural light filming in challenging terrain, motion-focused direction, use of stabilizers, drones, and handheld cameras.
Post-production:
Full video editing, sound design, color grading, VFX.
Challenges and Unique Aspects:
Filming in mountainous terrain and unpredictable weather required agility and fast decision-making. We combined a fashion-forward visual style with a raw, documentary feel—capturing the adidas identity in an unexpected, elevated setting.
Outcome:
A cinematic, emotionally resonant video that highlights the power of movement against the backdrop of nature. The campaign stands out for its visual depth and offers adidas a timeless narrative—about sport, resilience, and connection with the environment.
