Fashion
Objective:
Help the brand establish a distinctive style and presence on Instagram while attracting audience interest in its products. Inspired by the 1960s in America, this project featured singer Lexi Jayde.
Goal:
Promote Cider’s clothing and accessories collection and create unique content: 5 videos unified by a single aesthetic, mood, and visual identity.
What we did:
Pre-production:
Creative concepts, storyboards, and script development.
Production:
Filming.
Post-production:
CGI, VFX, AI, sound design, and full editing, color grading.
Challenges & Unique Aspects:
The shoot took place in Los Angeles, specifically in Palm Springs. Our team has no geographical limitations and is ready to produce shoots anywhere in the world.
Outcome:
5 atmospheric videos with a cohesive visual style that capture the essence of the 1960s. The campaign enhanced brand recognition and generated strong audience engagement.
